Transformational Thinking Changes Society for Good  ♥ Kia Kaha, New Zealand 

         We live in times of rapid change, information overload, cultural diversity & increasing stress.                                     There is thus greater potential for human factors to lead to unsafe outcomes.                             We believe the key is working to disrupt the way people think to facilitate & enable safe outcomes.                     “Safety is the outcome of a deliberate & considered way of thinking & acting.”  Greg Matten

Welcome to the home of 
The Safety BrainsTrust

Experts in Using
Insights into Human Behaviour

to facilitate
Safe Outcomes


Coaching, Educating, Guiding, Inspiring  

Transformational Safety Thinking
Effective Communication
Mental Resilience

Facilitating Safe Outcomes


If Safe Outcomes 
are critical to you at home, on the road, at work and at play
we can help you 


We are often so focused on the detail that we lose sight
 of the bigger picture and consequently
fail to see 
'the forest for the trees'.

This could result in an unsafe outcome that may damage
 your reputation, brand and the goodwill that
you have worked so hard to create

Undesired outcomes often arise through failure to
holistically consider the human factor during the
 design, communication and performance
 of safety critical tasks.


The effect of unsafe work practices, unsound behaviors &
 (unintentional) destructive organisational cultures are

significant financial, social and moral costs that
impact on both 
the organisation and individuals
involved for a considerable period of time.


Our insights in the fields of safe thinking methods, communication & resilience 
create opportunities 
 for the delivery of meaningful human factors
interventions that will
allow an organisation to
 thrive and grow  in a safe space.